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In moments of crisis, it isn’t just important for brands to deliver accurate, timely answers—it’s essential in order to win and maintain customer trust. Now more than ever, companies must make it a priority to deliver brand-verified answers straight from the source, wherever their customers are searching.
A recent survey by Edelman demonstrated the significant impact of trust; 47% of consumers put their confidence in a brand’s products. Meanwhile, 55% said that brand trust has everything to do with how a company treats its customers.
Join Duane Forrester, vice president of industry insights at Yext, for this live Tech-Talk Webinar, where he will explore how brands can leverage natural language processing (NLP) and intent marketing to build a responsive, intuitive search ecosystem.
Register here for “No Wrong Answers—Making or Breaking Customer Trust,” presented by Yext, and learn:
How search can impact consumer trust in three key make-or-break moments How to leverage NLP and intent marketing to win and sustain a high level of customer trust What marketing tech stack mix is required to support an accurate and efficient search experience Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Thursday, April 23 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Yext.
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