The road to a data-driven customer strategy -

Hi eMarketer Reader,

Marketing leaders expect their decisions to be driven by data. To do this, organizations must centralize data in one place—in a format that’s accessible and actionable across the entire business. But bringing data together is only the first step.

Subaru of America’s journey was no exception. The automotive company needed to create a connected customer journey across online and offline interactions, but its critical CRM and digital data files were stored in different locations. In 90 days, Subaru brought over 25 data sources together, and gained insight into customer behavior using queries, dashboards and reports.

Join Subaru of America’s Shera Polzar, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle’s Kurt Gottzandt, architect for campaign management platforms, for this live Tech-Talk Webinar. They will share Subaru’s 90-day journey toward data-driven marketing.

Register here for “Arming Marketers for the Road Ahead: How Subaru Quickly Connected Data to Understand the Customer Journey,” presented by Merkle, and learn:

• What challenges drove Subaru to understand the customer journey
• How the automaker gained analytical insights by combining CRM and digital data
• The road marketers must take to accelerate data-driven customer experiences
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, June 10 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Merkle.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you! 

Interested in sponsoring a webinar? Email [email protected]