| WEBINAR | Beat the odds with your next
CPG product launch |
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| April 23, 2019 | 10am PT / 1pm ET | | | Tens of thousands of new products launch each year in the US, but as many as 40% of them fail. In this increasingly competitive landscape, it’s more important than ever to design a product launch strategy that catches your target customers’ attention right from the start.
Join this webinar to hear how Georgia Pacific successfully drove consideration and conversion for its new Dixie Ultra Deep Dish and Vanity Fair Everyday Extra Absorbent Napkins. |
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| You’ll also learn how to engineer new CPG product launch success by: |
| | | | | Getting consumers to break their buying habits and try something new |
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| | Connecting all along the path to purchase to cement new brands and products top of mind |
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| | Standing out at shelf in a cluttered CPG retail environment |
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| | Boosting awareness and drive trial for new products |
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| Speakers | | | Priti Lokre
Sr. Brand Building Manager
Georgia Pacific |
| | | | Dave Bilanin
RVP, East
Shopkick |
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