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Even before the coronavirus pandemic, the loyalty landscape was evolving. While traditional points and rewards are a key component of loyalty, consumer expectations shifted to more seamless, simple, and relevant experiences. Brands saw the demand for digital.
Among 44% of companies that had recently changed or planned to change their loyalty strategy, the top reason was to create a more digital experience as of 2019, according to Mastercard-sponsored Harvard Business Review Analytic Services research. And 59% said building emotional connections was the primary driver for their loyalty investments. Now, those trends have only accelerated.
Join Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company, for this live Tech-Talk Webinar. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.
Register here for “Customer Loyalty in 2021: Predictions & Keys to Success,” presented by SessionM, a Mastercard Company, and learn:
Strategies to forge stronger, more profitable customer relationships with differentiated and personalized messages, offers, and loyalty programs Loyalty and engagement use cases from the world’s most innovative brands Industry leaders’ thoughts on the coronavirus pandemic’s impact on loyalty and customer engagement Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Tuesday, December 15 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by SessionM, a Mastercard Company.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email [email protected]
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