Ensure your marketing is accurate, inclusive, and valuable -

Hi John,

When personalizing marketing messages with AI, the onus is on marketers to respect consumers’ privacy.

Nearly 90% of consumers want more transparency into how their data is used, according to the Sixth Edition State of Marketing, a Salesforce research report. Likewise, audiences are becoming more informed about the ethical use of data.

Join Salesforce’s Kathy Baxter, architect, ethical AI practice, for this Tech-Talk Webinar. She will discuss how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.

Register here for “Creating AI Marketing that Customers and Society Can Trust,” presented by Salesforce, and learn how to:

• Collect data and build a useful data bank
• Ensure that your brand marketing is accurate, inclusive, and valuable to your audience
• Preserve privacy while building trust with your core customers

Please reserve your seat today. This webinar will take place on Tuesday, April 20 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Salesforce.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email [email protected]