Webinar: A Tale of Two Perceptions—Brands vs. Consumers

Results from The Identity Evolution Study from Adobe - Hi John,

Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookieless future, according to recent research from Adobe and Advanis.

The consumer point of view can add a unique perspective to this hurdle for marketers. Results of Adobe’s “The Identity Evolution Study” uncovered that brands and consumers are truly aligned in their perception of the looming disruption requiring the evolution of identity management.

Join Adobe’s Ryan Fleisch, head of product marketing, Real-Time CDP and Audience Manager, for this live Tech-Talk Webinar. He will unpack the understanding and readiness level of advertisers and publishers for a cookieless future, the impact to their use cases, and their perception of the wider ecosystem.

Register here for “A Tale of Two Perceptions—Brands vs. Consumers: Results of The Identity Evolution Study,” presented by Adobe, and learn:

The market forces causing disruption in identity practices Consumer perception of the identity evolution Recommendations for re-imagining customer data management Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, January 26 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Adobe.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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