Webinar: A B2C Engagement Playbook for B2B Marketers

Achieve results with social, chat, OTT strategies - Hi John,

B2B marketers have always lagged in the tactics and technologies that business-to-consumer (B2C) marketers have had at their disposal. Armed with new attitudes and emerging technologies, B2B marketers are now on the heels of their B2C counterparts. As they have entered this new era of marketing, B2B marketers are becoming better positioned to respond to the dramatic changes in B2B buyers and pivot to multichannel strategies that give them a competitive advantage.

Join Terminus’ Justin Keller, vice president, marketing, for a live Tech-Talk Webinar. He will share how B2B marketers are modeling the B2C playbook for multichannel engagement.

Register here for “Multichannel Engagement for Modern B2B Marketers,” presented by Terminus, and learn how to:

Create outsize brand awareness with the right audience—and a personalized customer experience that will keep them coming back Achieve stunning results with social, chat, and over-the-top (OTT) strategies Drive long-term revenue growth with new B2C-like plays you can put into action today Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Tuesday, August 31 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Terminus.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in B2B marketing. Thank you!

Interested in sponsoring a webinar? Email [email protected]

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