Spending data from past US presidential elections -

Hi eMarketer Reader,

Unlike last year, this upcoming holiday season will coincide with the US presidential election in November. Consumers’ interest will largely be focused on who will take office, and they will be less likely to shop compared with nonelection years. In fact, according to Epsilon’s Abacus database, during the 2015-2016 election season, sales dropped 9% weeks prior to the appointment, regardless of party affiliation.

When armed with data and insights from past elections, brand marketers can get ahead and make critical adjustments to their holiday promotion and spending forecasts.

Join Epsilon’s Liz Buderus, vice president of product management, and Sarah LaCourse, senior director, strategic consulting, for this live Tech-Talk Webinar. They will share insights from Epsilon’s own data around historical spending during elections—and how marketers can be proactive with their 2020 holiday plans.

Register here for “The Election and Holiday 2020: Consumer Insights for a Proactive Marketing Plan,” presented by Epsilon, and learn:

• Tips to to develop an effective direct marketing strategy and make sure you have “the right” plan in place
• When consumers will be the most attentive to your holiday marketing campaigns
• How to balance your direct marketing strategy with email, digital media, mobile and beyond
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, June 2 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Epsilon.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you!