WeatherBug increases monthly revenue with InMobi mediation Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%.
ClickZ Daily: January 16, 2020 |
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| Good morning! We have an interesting case study for you today that shows how free weather app, WeatherBug, leveraged InMobi’s unified auction (UA) model to increase their ad revenue by 20%. When moving to a UA, the time it took for WeatherBug to serve an in-app ad also decreased by 44% and they were able to remove six software development kits. Also, we have all the key martech takeaways from this year’s Consumer Electronics Show (CES). One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, were some of the main highlights from the festival in Las Vegas. Who are the most influential leaders in marketing technology? With the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing technology (martech) and need your help doing it. Is it Adobe’s Ann Lewnes, Salesforce’s Stephanie Buscemi, or is Scott Brinker still the tech industry’s most prominent figure? We couldn’t think of a better jury than you, our loyal readers. So take our survey here and let us know who your top 5 picks, along with a very short description why? Feel free to nominate yourself. All responses are anonymous and we will be writing up the results over the next couple of weeks. Also ICYMI: 6sense, a leading Account Based Orchestration Platform, powered by AI, announced $40 million in Series C funding from Insight Partners. Engagio, a B2B marketing engagement software, announced it has joined the LinkedIn Marketing Partner Program. Their customers can now automate the targeting of specific audiences at key accounts through the buyer’s journey, saving time and money. New study by Tealium reveals the Customer Data Platform (CDP) landscape is changing, and organizations are struggling to navigate it. Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. To help customers easily move Oracle Databases to the cloud and simplify management of hybrid cloud environments, Oracle announced significant enhancements to its enterprise management platform, Oracle Enterprise Manager. |
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Case Study Jacqueline Dooley Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. |
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Events & Awards Barry Levine One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read more |
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| Analytics Barry Levine New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read more |
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| AI Danny Tomsett Emotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human level when they rely so much on faceless technology and self-service? Read more |
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| AR & VR Jacqueline Dooley Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read more |
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| Data & Analytics Mahir Prasad Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read more |
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Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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| Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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