Since Axel Springer switched from a waterfall-based ad tech stack to using AppNexus as its ad server, its programmatic revenues have by increased 10 percent compared to the same period last year. Vanity Fair's new paywall requires people to subscribe for unlimited access after reading their fourth free article in a month. "The risk-cost trade-off is the fundamental challenge." When a brand-safety issue arises on a platform, advertisers often initially pause spending on the platform but resume it after the platform promises to take vague action. Here's why this cycle persists. Using a questionnaire, YouTube is asking creators to help identify whether their own videos on the platform are brand-unsafe. To attract more advertisers, Reddit is doubling its 75-person sales team and expanding its ad offerings. Digiday Video Summit attendees will have the chance to connect one-on-one with executives from CNN, ESPN, Vox Media and more. Register now and you can too. The Digiday WorkLife Awards help companies attract and retain talent by showcasing the strongest company cultures in media and marketing. Learn more and start your entry now. |
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| Jessica Davies Programmatic revenues have jumped 10 percent year over year since Axel Springer overhauled its ad tech stack. |
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| Lucia Moses A subscription gets people unlimited royals gossip, but also access to Vanity Fair's increasing culture, business and politics coverage. |
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| Sponsored Content AppNexus Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus. |
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| Shareen Pathak There's a cycle that's becoming increasingly clear when it comes to brand safety: Something bad happens on a platform, and advertisers express outrage and pause spending, only to resume it after the platform promises to take vague action. |
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| Tim Peterson YouTube is testing a self-certification questionnaire for creators to declare if their videos contain inappropriate content. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Sponsored Content IBM Watson Marketing While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing |
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