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March 2-3, 2021 Register NowWe Want Our Accountable TV All TV is "connected" now. OTT/CTV, social video, AVOD, YouTube and more are more data driven than ever. But in the last year we also saw how even traditional linear broadcast had to move viewers onto other screens to convert. Marketers' expectations have been raised. All video must move measurable needles to earn its place in the budget.
We will explore: Planning across OTT/CTV, digital video, social, linearV-Commerce and performance videoGoing local vs. going nationalMeasuring CTVLeveraging the live online video opportunityKeeping UGC and influencers accountableShoppable videoTikTok and the new video opportunitiesAt the spring TV and Video Insider Summit we leave GRPs in the rearview mirror and keep our eye on performance and accountability in a new age of video. Discover More Lock In Your Pass Sponsorship Information Free VIP Marketers/Buyers Pass MediaPost1460 Broadway 12th Fl New York, NY 10036 Share Tweet Share Forward Preferences | Unsubscribe |
Laden...
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