Some publishers and ad tech vendors that took a strict approach to GDPR feel penalized.
| Welcome to today's Digiday Daily. Our new redesigned newsletter covers our top stories, as well as some news around some upcoming Digiday events. Some publishers and ad tech vendors that took a strict approach to GDPR feel penalized one year later. "We still take a strict letter-of-the-law approach, but that has probably hurt us," said Walter Knapp, CEO of ad tech vendor Sovrn. According to Royal Bank of Scotland's CMO David Wheldon, brands demanding too much from their agencies are partially to blame for transparency issues. Speaking at the Digiday Brand Summit Europe on May 22, Wheldon discussed in an interview how advertisers do more harm than good when they drag as much margin as they can from the coffers of agencies. The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on investigations and requests related to the U.S. national news cycle will drive more donations. At the moment, American readers provide 30% of the Guardian's audience, but they account over 50% of the donations the news publisher has received this year. Other things to know about Hear executives from HuffPost, Forbes, Quartz and more as we dive into data strategies, the mechanics of subscription offerings, developing email newsletters and more at the Digiday Publishing Product Leaders Retreat. Many of today’s companies have customer intelligence, business intelligence, artificial intelligence and media intelligence. But they don’t have the people or the human ingenuity necessary to synergize and interpret all of it. Get the guide to learn WTF marketing intelligence is. Sponsored by MiQ. | | |
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| Sponsored by Akamai | | Webinar: How website speed can impact digital revenue | | The landscape for generating digital revenue is constantly changing. One thing that remains constant, however, is that the speed of your site has an impact on the revenue it generates. Join Simon Hearne, principle solutions engineer at Akamai Technologies, on Thursday, June 6 for a webinar as he explores the impact of speed on digital revenue. Sponsored by Akamai. | | |
| Sponsored by Permutive | | Data matters: The state of the publisher industry | | As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it. Sponsored by Permutive. | | |
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