Plus, ad-tech companies reported positive updates. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
June 5, 2020
By Sara Jerde
 
 
Connected TV Usage Remains High as Covid-19 Restrictions Ease While Linear Drops
 

Good morning,

An advertising industry eagerly awaits to see which behaviors that consumers established during the pandemic will stick and what others will fall by the wayside. Use of connected TV, for example, remains high, even above pre-pandemic levels.

As my colleague, Kelsey Sutton reported, connected TV usage remained steady at 3.5 billion hours by the end of May, which represents an 81% year-over-year increase. That's a lot of episodes.

In other news, New York OOH terminals displayed names of those killed by police and gun violence, a new text generator sets a new bar for AI capabilities and here's some good news for ad-tech.

Happy Friday.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
What's Behind Ad Tech's Unexpected Stock Price Jump?
 

Criteo, Rubicon Project and The Trade Desk all see double-digit leaps on the same day.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
An Enormously Powerful Text Generator Has Set a New Bar for AI's Ability to Write Copy
 

GPT-3 is more than 100 times more powerful than its cutting edge predecessor.

 
 
 
 
 
New York OOH Terminals Display Names of Those Killed by Police and Gun Violence
 

The names will run through the weekend on LinkNYC kiosks.

 
 
 
 
 
Webinar by HEC
[Webinar] Evolve Your Company’s Wellness Strategy - Today, 1 PM ET
 
[Webinar] Evolve Your Company’s Wellness Strategy - Today, 1 PM ET
 
 
 
 
 
 
Facebook’s Photo Transfer Tool Goes Global
 

Users around the world can transfer their images and videos from the social network to Google Photos.

 
 
 
 
 
 
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