The desire to return to working in the same space is present at agencies, especially creative shops where employees and execs say that though they are still getting work done the ability to collaborate as they normally do isn’t able to be totally replicated online.
| Join us today at noonET for a new episode of The New Normal. Kayvon Salmanpour, chief commercial officer at Boston Globe Media, will explain how the parent company of the Boston Globe is approaching sales at a time when local businesses are struggling. Register here. States are ever so slowly starting to reopen, leaving companies to decide how office culture fits into their business models. A number of agencies across the country are working to figure out when exactly to bring agency employees back into their offices, with many execs predicting that that date won't come until later this summer or early in the fall. Read more below. There is a desire at creative agencies, specifically, to return to a shared workspace after realizing that collaborating online isn’t a totally replicable experience. News publishers experienced their subscriptions peak during mid-March. Two months later, the curve in new subscribers is flattening, although weekly growth is still higher than it was pre-coronavirus. In the span of just two months, The Washington Post's Coronavirus Updates Newsletter as grown to be twice as popular as its second best performing newsletter. For Digiday+ members, DTC startups have a few unique considerations they have to make before deciding whether or not to ditch the office entirely. Reddit just restructured its sales team in order to compete better for advertisers’ direct-response budgets. Other things to know about Next week: On our next Digiday+ talk, we'll hear from Spencer Gordon, vp digital at AB InBev and founder of their internal agency Draftline, on how to build an in-house agency. Learn more and subscribe to Digiday+ for access to this exclusive conversation. The demand for new creative has never been greater. In a new interview, Stacy Minero, global head of Twitter ArtHouse, shares her observations on how some of Twitter’s marketers have managed to create quickly and at scale while keeping their messages fresh. Sponsored by Twitter. | | |
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howdy! howdy! howdy! howdy! howdy! | | | ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ | | The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. |
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