When Estée Lauder’s reach on Instagram started to slow across EMEA, the marketers there turned to TikTok.
'We're mandating its use': Estée Lauder turns to TikTok marketing after reach on Instagram stalls When Estée Lauder's reach on Instagram started to slow across EMEA, its marketers turned to TikTok. Additional coverage: Marketers and agency execs say they are seeing between 70-85% of Black Friday and Cyber Monday ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year. More in this Digiday+ Marketing Briefing. The CPRA clears up the confusion around the CCPA’s murky definition of sale, but the amended privacy law still leaves some open questions, as privacy expert Sarah Bruno explained on the Digiday Podcast. The recent explosion in content has created the need for more sophisticated management tools and better ways to optimize that content. Data asset management firm Tenovos thinks it can satisfy those needs. Other things to know about With unified auctions, video ad servers like Publica allow publishers and advertisers to circumvent inefficiencies and optimize campaigns. Produced in partnership with Marketecture. From quick videos and audio effects to influencer partnerships, brands are implementing different tactics to boost TikTok video ad engagement. Sponsored by Vericast. With consumers adjusting their spending habits in the face of inflation, ad-based models for CTV are becoming increasingly prevalent. Sponsored by Premion. | | |
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