| Good morning, Marketer, may your leaves turn the brightest colors! Google Analytics 4 is here and Google’s other website analytics tools are going away. Moving from those familiar tools to GA4 has people understandably nervous. Help is on the way. Today we have the first article in our series about getting started with it. Our GA4 expert Colleen Harris says, “Even those of us who are thought leaders, industry experts on GA4, we’re all figuring this out, too. It is a plane being put together at 30,000 feet. So, don’t feel like you’re alone in this lack of understanding or frustration.” Constantine von Hoffman,
Managing Editor | 