| "We don't want to alienate our users." With leading browsers Google Chrome and Apple Safari moving to block sound-on autoplay video, publishers are examining their use of the format. Snap seems to want to have it all: The company is steering TV networks and studios to create TV-like episodic video series for Snapchat Discover rather than the daily, magazine-style stories that its print and digital publishing partners produce. About a year ago, Turner used 30 supply-side platforms, ad exchanges and ad networks to sell its inventory. Here's why it cut that number to six. Apple and Facebook are clashing over Facebook's test to let people subscribe to publications through Instant Articles. But the disagreement, which resulted in the test launching for Android devices only, ultimately hurts publishers. Only 11 percent of agency and brand marketers in a Digiday survey of industry leaders said they believe ad tech vendors are doing everything they can to improve transparency in the industry. Subscribe to Digiday+ to learn more about ad tech companies' role in resolving transparency issues. Though they have a strong legacy business, CBS is making sure they are a key player in digital video streaming. At the Digiday Video Anywhere Summit, Rob Gelick, svp and gm of platforms at CBS Interactive Entertainment, will share how the broadcaster is creating new businessess. Find out about how to join us. |
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| Lucia Moses With autoplay falling out of favor, publishers will have to focus on videos that people actually want to watch. |
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| Sahil Patel Snap wants TV companies to make TV for Snapchat Discover and print and digital companies to make magazines for the platform. |
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| Sponsored Content Quantcast As a marketer, at what stage is your company currently in terms of implementing AI solutions? What AI opportunities and challenges do you see forth? Take a few minutes to complete the survey to get the full report and a chance to receive a $500 gift card. Sponsored by Quantcast. |
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| Ross Benes Turner reduced its tech vendors to make it easier for advertisers to string together user data to run cross-device campaigns across Turner's brands. |
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| Lucia Moses A long-awaited test to let publishers sell subscriptions through Facebook has been complicated by Apple. |
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| Sponsored Content Alliance for Audited Media Losses from digital ad fraud can be measured in billions of dollars annually, and the current supply chain structure makes it easy and attractive for bad actors to commit ad fraud. Marketers, agencies, publishers and technology suppliers can reclaim trust, and revenue by confronting three hard truths about ad fraud. Sponsored content by Alliance for Audited Media. |
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