After two years of cutting costs, the Guardian has a new reader-revenue driven business model and is expected to break even in 2019. Here's how the publisher charted a path to profitability. Netflix is increasing its marketing spend from about $1.3 billion to $2 billion in 2018. The extra money is expected to go to digital, especially programmatic. After launching in May on Snapchat Discover, Self now reaches 8 million unique users a month on Snapchat, which is more than it gets on its website. Pop-up shops offer brands a way to form lasting relationships with consumers, allowing brands to sell and generate buzz around their products. But the spaces for pop-ups can be expensive, so agencies are using their offices as sites for their clients' pop-ups. "You have to be able to push yourself to the point of mild insanity to be successful": Jason Stein, founder and CEO of marketing service agency Laundry Service and media company Cycle, talks about what it takes to start a business on the latest Starting Out podcast. Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products. |
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Jessica Davies After two battle-weary years in which The Guardian cut costs and halved losses, the publisher is starting to turn a corner. Today, it has a new reader-revenue driven business model and is on the brink of breaking even. Getting to this point hasn’t been easy. The Guardian has been forced to downsize and rein in […] |
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Yuyu Chen Netflix is increasing its marketing spend from nearly $1.3 billion to $2 billion to support its growing programming. |
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Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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Lucia Moses Snapchat is now Self’s biggest platform, with 8 million monthly uniques, ahead of its website. |
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Ilyse Liffreing Real estate is expensive, so brands are using their own agencies’ offices for their pop-up experiences. |
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Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Wieden + Kennedy dream up a giant mechanical squid on behalf of Old Spice, then call in the A-Team to make it happen. Find out how they crossed disciplines and oceans to bring gamers a once-in-a-lifetime experience. Sponsored by Hightail. |
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Sponsored Content AppNexus Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead -- and stay ahead -- of their competitors. Sponsored by AppNexus. |
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Gala: January 24, 2018 | 7PM |
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Gala: January 30, 2018 | 6: 30PM |
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Early Deadline: February 2, 2018 |
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ALL EVENTS |
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