Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic.
Tune into The New Normal today at noon ET. This week's guest is Josh Raab, National Geographic's director of Instagram, who will talk about how the publisher has adapted its Instagram feed at a time where travel (and travel photography) have gotten a lot more complicated. Register here. One of the pitfalls of sitting in your house all day is knowing exactly when you should close Slack and minimize your email tab. This can have a significant toll on employees' mental health and agencies across the country are finding ways to help their staffers manage the work at home stressors that can lead to burnout. Some employers have started tweaking vacation policies, encouraging employees to use telemedicine apps and leading meditation workshops. Read more below. For agencies, famously a people-business, addressing the mental health needs of employees will help their business in the long-run. For Digiday+ members, our first Future of Work briefing discusses performative workaholism and how the pandemic has only exacerbated the need to be seen as “present” at all times. For advertisers looking for cheap and cheerful ads, TikTok isn’t a viable option. Rather, it’s a premium media buy for those with deep pockets. Defining the success of virtual events is still being worked out and "from a sponsorship perspective, everything we knew had changed," said Patrick Garrigan, Bloomberg's global head of Bloomberg Live. Roku will offer guarantees to ensure advertisers’ campaigns don’t overlap with linear and increase site visits and app installs. Other things to know about Last week, we introduced the Resilience Awards, which will honor teams for how their businesses and their people are evolving to meet the challenges of a new normal. We'll also recognize individual leaders rising to the occasion to lead these teams. Learn more about the program here. In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive. Sponsored by GumGum. | |
| howdy! howdy! howdy! Coronavirus Fallout | How Bloomberg Media has changed its events business | “From a sponsorship perspective, everything we knew had changed. We asked [clients] ‘what are you solving for?’ We aim to be the strategic partner, so we ask ‘how do you want to be in this space, what does success look like?'” | | Sponsored by Silverbullet | Webinar: WTF is a world without (third-party) cookies? | As businesses plan for a “new normal,” the future of the third-party cookie will shape every shortlist of steps. In a virtual fire-side chat on June 24 at 3 p.m. BST (10 a.m. EST), join experts from Silverbullet and Channel 4 for an in-depth discussion about data strategy in the post-cookies era. | | howdy! DIGIDAY+ MEMBER EXCLUSIVE | The coming months will make or break the DTC boom | Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they’re going to have to contend with more competition as stores reopen. | | howdy! | Telemundo’s Romina Rosado on why the Hispanic network is betting on streaming | For Telemundo, shifting to streaming platforms -- everything from parent company Comcast's Peacock to Quibi -- is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S. | | |