Hello! Do you know how to appeal to your younger consumers? Knowing your audience and understanding how to implement advanced advertising tactics to reach car buyers are key factors that help drive share within the automotive industry. As OEMs seek to appeal to younger consumers, OEMs will need to adapt their marketing to how this generation thinks, acts, and buys. Join Tara Rego, Director of Auto Advertising at Spectrum Reach, on September 12th at 12PM EDT to learn how to: Understand the current mindset of Gen Z auto intenders Use first-party data to effectively reach younger auto intenders with your advertising Measure success and ensure you're getting the most out of your advertising investment We hope to see you there! Tara Pollak WardsAuto This webinar is sponsored by:
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