| Facebook wants its Watch video-viewing tab to work. To reinforce its commitment to the initiative, it brought actress Kerry Washington, who is producing one of Facebook's first scripted Watch series, on stage at CES. The Facebook-Google duopoly is swallowing most of the growth in digital advertising, but not in one growing category: weed marketing. Here's why. With the enforcement of the General Data Protection Regulation looming and Apple's anti-tracking moves in its Safari browser, ad retargeters are scrambling to get consent from users to track their digital browsing behavior. "People feel a resonance for storied brands": Kate Lewis, svp and editorial director of Hearst Magazines Digital Media, discusses why legacy media companies have "staying power," the future of video consumption and more on the latest Digiday Podcast. From Glossy: Conde Nast is identifying marketing opportunities across its publications using the findings of its recently launched program that conducts surveys and collects data. Media buying is becoming commoditized, and top-line growth of media shops becomes stagnant. At the Digiday Media Buying Summit, hear from top media agencies as they discuss the current advertising landscape and how they can weather tough times while seeking new business opportunities. Reserve your spot today, before the early rate ends tonight at midnight Eastern time. |
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| Sahil Patel At CES, Facebook trotted out one of the biggest stars in Hollywood to show how committed it is to Facebook Watch. |
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| Yuyu Chen Ad tech has started warming up to weed advertisers. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Ross Benes With Apple making moves against ad tracking and the GDPR being enforced in May, retargeters are desperately trying to get consent to track users. |
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| Aditi Sangal “Video doesn't change our brands. Video lets us take the things our audience responded to and blow it up big.” |
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| Sponsored Content GumGum Please take a few minutes to answer a few questions on the current landscape of video and help us understand how we can improve. As a thank you for taking the survey, we’ll be sending a $5 Starbucks gift card your way. Sponsored by GumGum. |
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| Sponsored Content Imre Alexa may be getting smarter everyday, but are consumers keeping up? As the world becomes more connected through smart devices and manufacturers hurry to push through the latest technology, many homeowners are overwhelmed by all the choices. Sponsored by Imre. |
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LAST CHANCE DEADLINE:
January 12, 2018 |
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January 30, 2018 | 6:
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