Denmark’s biggest news site Ekstra Bladet pushes ahead with its investment in first-party data with a homegrown sub for Google Analytics.
| Publishers love to disagree, but almost all of them will say they have an uneasy relationship with Google. But few publishers are brave enough to act on those concerns, not when they’re so dependent on Google for ad revenue. Every so often, though, a publisher will feel they have no choice but to make a move. Ekstra Bladet, Denmark’s biggest news site with 500 million page views per month, reached this pinch point three weeks ago. Read more below. Denmark’s biggest news site Ekstra Bladet pushes ahead with its investment in first-party data with a homegrown substitute for Google Analytics. The acquisition of Revue shows newsletter platforms will have to continue to ratchet up their efforts to deliver value to authors. For Digiday+ members, media companies’ views on platforms have grown. But they are finding advertisers prefer to buy that inventory from the platforms. WTF is FLEDGE? It stands for 'First Locally-Executed Decision over Groups Experiment' and makes ad auction decisions in the browser, rather than at ad server level. Also for Digiday+ members, while publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021. Other things to know about The Digiday Content Marketing Awards will honor the companies using content to modernize media and marketing. From Best Use of Data to Content Marketing Agency of the Year, don’t miss your chance to gain valuable recognition from Digiday. Learn more about this year’s categories and submit before the regular deadline this Friday to save on entries. In this new guide, learn how some companies are leveraging hybrid platforms to create unified architecture that merges B2B and DTC sales, from content and design elements to catalog management. Sponsored by Adobe. Email deliverability has become marketers’ most important inbox metric. Sponsored by Validity. | | |
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howdy! | Life Beyond the Cookie | | WTF is FLEDGE? | | FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level. | | |
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