Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms.
November 01, 2021
The relationships between sports publishers and sports betting companies are increasingly common and the outcome for media companies is wildly lucrative in the grand scheme of sponsorship deals. But in the vast digital advertising landscape, what do sportsbooks get from these investments? Read more below.
Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms.
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