Andrew and Erica found the perfect multigenerational home with an in-law suite for Andrew's mother, but they lose out to a competing cash offer. REALTOR® Lizette Sinhart is on the case to find a similar property, but how much can Andrew's mom compromise? Watch the story unfold in season five of NAR's "First-Time Buyer," now streaming on Hulu and at firsttimebuyer.realtor.
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Best Practices in Sales & Marketing
Brokers: How to be an agent-centric business partner The key to moving your company forward and building market momentum is for brokers—and their family of agents—to evolve, be agile and have a platform and business model built to exceed consumer and industry expectations. Full Story: REALTOR® Magazine (2/20)
Henry Clifford discusses the importance of listening over talking in sales, sharing his experience with note-taking tool Fathom's "monologue alert" feature. Clifford suggests techniques such as letting others speak first, active listening and watching for body language to improve communication and prevent losing sales opportunities. Full Story: Residential Systems (2/23)
Home buyers can negotiate more than just price Home buyers are leveraging a broader range of concessions from sellers, including closing cost coverage, home repairs, and mortgage rate buydowns, amid high mortgage rates and cooling demand. "Many times, home buyers aren't aware that they can negotiate for things other than a home's sale price," real estate pro Jason Gelios says. "Focus on major issues when asking for repairs." NAR's series of Consumer Guides, which can be found at facts.realtor, also can help consumers understand what's negotiable in the real estate transaction. Full Story: Kiplinger (2/21)
Integrating content marketing into core strategies Robert Rose explains seven content marketing laws to address the challenges of 2025 and beyond, emphasizing the integration of content into overall marketing strategies, building content as a business, and leveraging partnerships to quickly reach audiences. He also highlights the importance of structured content operations, first-party data and focusing on exceptional content to stand out in a saturated market. Full Story: Content Marketing Institute (2/24)
Real Estate Trends
How your real estate business impacts your community Your everyday job to help consumers buy and sell homes has a great impact on people's lives. In this episode of the "Drive With NAR" podcast, meet two real estate practitioners who are keenly aware of the power of their business to affect change and focus their expertise on creating homeownership opportunities for underserved consumers. Hear how their journeys got started. Full Story: REALTOR® Magazine (6/18)
Tips for designing a stylish dining room Interior designer Keri Petersen of KP Spaces offers five tips for creating a stylish dining room. Start with a large rug to anchor the space and add warmth. Use a bold chandelier or linear pendant light to set the mood, ensuring the fixture is proportionate to the table. Add color and texture to walls with wallpaper or paint. Choose a dining table with a unique base for more legroom and openness. Finally, mix and match dining chairs for contrast, keeping one element cohesive, such as color or size. Full Story: KING-TV (Seattle) (2/24)
Maryland villa mimics Tuscany, serves as arts venue Megan Thiel of Long & Foster Real Estate is the listing agent for the Albero del Segnale estate in Potomac, Md. The $11 million property mimics a Tuscan villa with features such as reclaimed terracotta and Italianate architecture. The 27,000-square-foot property has served as a residence and an arts venue, hosting more than 23,000 visitors for events such as concerts and exhibitions. Full Story: Forbes (tiered subscription model) (2/25)
Fair & Equitable Housing
Richmond, Va., tenants face challenges with broken elevators Residents of The Summit at Scott's Addition in Richmond, Va., are frustrated with management due to broken elevators. The issue poses challenges for disabled tenants and could potentially violate the Fair Housing Act, which requires landlords to provide reasonable access. Full Story: WRIC-TV (Richmond, Va.) (2/24)
Legislation & Regulation
Index: Economic growth was below average in Jan. The Chicago Fed National Activity Index declined to -0.03 in January from 0.18 in December, with a negative reading suggesting that economic growth was under the long-term average. The decline was attributed to decreased activity in production, personal consumption and housing. Despite January's decrease, the index's three-month moving average rose. Full Story: The Wall Street Journal (2/24)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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