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Watch the Whimsical 10-Minute Film Michel Gondry Made for Apple Using Only an iPhone Inspiration that's accessible By Angela Natividad With the most basic of modern tools, we are capable of magic. This summer, Wieden + Kennedy did its part in expressing this with its "Stories Are Everywhere" campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film...
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ABC Finishes Upfront Negotiations With High Single-Digit CPM Hikes Company sold inventory across its entire portfolio By Jason Lynch It's a wrap on Rita Ferro's first upfront as president of ad sales for Disney-ABC--and the company's first upfront in which it sold inventory across its entire portfolio. Ferro and her team concluded their negotiations Thursday, ahead of the long July 4 holiday weekend, securing CPM (cost per thousand viewers reached) increases in the high...
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8 Stats That Snapchat’s Ad Sales Team Is Using to Woo Car Brands A chunk of the app's demo is looking for a new vehicle By Christopher Heine Snap is trying to rev up the advertising dollars it's getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company. At the same time, the mobile player, which reported $150 million in first-quarter earnings, needs to do even better to...
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7 Hot Digital Marketing Stats to Know Going Into the Big Summer Weekend Got a little Snapchat and lots of Facebook By Christopher Heine Happy Fourth of July weekend, everybody. Here are seven stats from the world of digital marketing that you can consume between grillables, snacks and beverages. 1. Just snap to start About 10 percent of Snapchat users plan to buy an automobile in the next year. Check out what other stats the Snap's sales team is...
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Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App Charming, low-fi films even got their own festival By Angela Natividad Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix. To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched...
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Facebook Debuts Additional Measurement Tools to Help Gain Advertiser Trust It will release metrics every month By Marty Swant In the latest move to win over advertisers' wavering trust, Facebook will begin offering additional campaign metrics and other measurement tools. The social network said it plans to begin launching a series of features every month in the hopes of providing more "transparency and understanding" about how ads work on the platform. The first set,...
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Rethinking the Publicis Pullout: Awards Shows Like Cannes Are About More Than Just the Awards Exposure to people and ideas that differ from our own can bring inspiration By Tracy Brady Aftershocks from Publicis' decision to take a year off from major conferences and awards shows are still reverberating through the cafes and nap rooms of top creative agencies around the world. It's about more than ros? and parties, we say. It's even about more than the best global creative talent and ideas all in one...
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