Watch: 3 New Ads, Including Tide

Hello!

First, we learned of Matthew McConaughey's face on a kite as #FlatMatthew in Doritos' Super Bowl ad. (Side note: the third teaser is out, and you can watch it here.) Now, we have Jason Alexander on a hoodie. One more face on an object and we've got what we like to call in a journalism: a trend. I won't spoil what happens in the ad—watch it for yourself in order to get a few laughs.

We've got another 60-second ad for you today: Bud Light Seltzer Lemonade provides the humorous backstory of to why Bud Light Seltzer Lemonade exists. 2020 gave us lots of lemons—according to Bud Light, an apocalyptic amount of lemons. So when life gives you lemonade… well, you can finish the saying. Watch it here.

There's a third ad out today: It's a 30-second ad from Pringles, which keeps the flavor-stacking tradition alive. In the ad, a few astronauts learn the hard way that flavor stacking Pringles chips is the only thing on the minds of their fellow humans. Watch it here.

Inside CBS' ad sales strategy for the Super Bowl

TV editor Jason Lynch has the tell-all story on how CBS managed to sell out this Super Bowl earlier than expected. The announcement stunned the industry given the state of the economy. I'm going to share two nuggets from Jason about the story:

If you're into ad sales or just curious how a network sells out the Super Bowl, this story is for you.

The Big Game Summit

On Thursday next week, we're hosting our first Big Game Summit with our partner USA Today and its legendary Ad Meter. You can hear from some of the brightest minds in Super Bowl marketing at Pepsi, ViacomCBS, Rocket Mortgage—and just confirmed today, DoorDash and its agency, The Martin Agency. The event is free to attend—register here.

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.

It's the brand's fourth year in a row in the Big Game.

A 48-hour final flurry of activity cleared out inventory, stunning marketers.