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Crisis Experts Say WPP May Have Been Too Hasty in Defending JWT's Accused CEO Backing Martinez in discrimination case may prove precarious By Patrick Coffee, Katie Richards, David Gianatasio When JWT's global spokeswoman filed a discrimination case against her own agency this month, parent company WPP quickly issued a statement saying its internal investigation had found no evidence that the claims ...
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The 10 Most Watched Ads on YouTube in February Hyundai drives off with the glory in a race of Super Bowl spots By Tim Nudd Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, placing ...
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These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards See the most viral moments and campaigns By Christine Birkner These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: ...
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How Teen Mag Tiger Beat Is Evolving to Target Celeb-Obsessed Gen Z-ers Plus, a look at some of its most memorable covers By Emma Bazilian In the past six decades, youth culture—and the way it's consumed—has undergone a major transformation. But there's one important thing that hasn't changed: teen girls' obsession with ...
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Comedian Paul Scheer Talks Steve Harvey, The Bachelor and Prudish Networks His new late-night show is on Fox By Emma Bazilian Specs Age Paul Scheer Claim to fame Actor/comedian (ABC's Fresh Off the Boat, Adult Swim's Childrens Hospital); co-host of the How Did This Get Made podcast; executive producer of Fox's Party ...
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Ad of the Day: PlayStation Vue Helps You Escape From the Evil Clutches of Big Cable A way out of your dystopian nightmare By David Gianatasio Forget about the Thought Police … here comes the cable company!
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Bloomberg Will Simulcast Its NewFronts Presentation Across the Globe If you can't make it to New York, New York will come to you By Tim Baysinger In two months, advertisers will flood New York for the annual two-week marketplace known as the Digital Content NewFronts. The presentations will be well attended, with some 37 digital video players vying for their ...
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