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Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans? Social media has made outrage the norm By Patrick Coffee As agencies prepare for the era of the six-second ad and Facebook convinces partners like P&G that two seconds might just be enough to get the point across, brands trying to navigate the media minefield are finding it more challenging than ever. Just this week, Dove had to pull a three-second spot deemed "racially insensitive"...
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Hot List: Place Your Votes for 2017’s Best in Tech, TV, Magazines and More Adweek's annual Readers' Choice Poll is open By Adweek Staff What was this year's buzziest show? Sharpest magazine cover? Most addictive app? Now's your chance to weigh in and help us choose the year's most defining cultural icons, tech products and personalities. So check out the links below and start voting daily through Nov. 27. The winners of the readers' poll will be revealed online...
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