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In a WardsAuto Q&A, automotive digital guru David Kain talks about his days as the first employee of FordDirect and the need today for empathic salespeople.
• Phone app allows sales team to pinpoint vehicles for test drives • 24x7 GPS Location and Stolen Vehicle Recovery for peace of mind • On/off lot visibility with after-hours alerts for safety • Low battery report ensure vehicles are always ready
Tim Russi, Ally’s president-auto finance: “Being able to sign and submit financing documents online will help alleviate stress and increase customer satisfaction.”
“Power” is a high converter across different demographics, including women, Generation X and college graduates, but not so much parents. Senior Editor Steve Finlay explains why.
