| "Everyone was chasing this cultural moment": After Oreo's "Dunk in the Dark" Super Bowl tweet in 2013, agencies rushed to set up their own war rooms for the big game. Here's the story of how these war rooms came to be. Publishers have benefited from guarantees from content recommendation companies like Taboola and Outbrain for the past three years. But now, publishers say the content recommendation services are no longer offering them guarantees or that they're opting for revenue-share agreements with those companies. Following the publication of a New York Times article on influencer fraud, agencies are either relishing in a moment of glee or scrambling to prove their worth. Less than a month into 2018, brands have put between $3 billion and $5 billion in media spend up for grabs, seeking the best value for ads, unlike the last wave of reviews in 2016, when marketers wanted the best price. Retail execs: Apply for a complimentary pass to our Digiday Retail Summit, where we'll discuss the Amazon effect on customer expectations and much more. At the Digiday Media Buying Summit, discuss the future of the media agency and connect with executives from shops such as 360i, Mindshare, Mediacom, R/GA and many more. Reserve your spot in New Orleans today. |
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| Shareen Pathak “Arguably, the first war room was when we did a hashtag for Audi during the 2009 Super Bowl. That kicked the door open.” |
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| Lucia Moses The good times are coming to an end, but publishers hope that a revenue-share model will give them more freedom to control how they monetize their sites. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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| Shareen Pathak “It's been the talk of our company's Slack all weekend.” |
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| Seb Joseph Less than a month into 2018, brands have put up to $5 billion (?3.6 billion) in media spend up for grabs. But unlike the last flurry of reviews in 2016 when marketers wanted the best price for ads, now they want the best value. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Wieden + Kennedy dream up a giant mechanical squid on behalf of Old Spice, then call in the A-Team to make it happen. Find out how they crossed disciplines and oceans to bring gamers a once-in-a-lifetime experience. Sponsored by Hightail. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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ALL EVENTS |
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