Swoop Airlines' Kelly Steward claims the ultra-low-cost carrier's sweet spot is finding the intersection between creative intuition and data insights (as well as learning from mistakes and optimizing relentlessly).

Steward explains how content marketing can be scalable for any budget, diving into Swoop's data-informed efforts to fast-track humanizing the brand within an ROI framework.

Instead of throwing content into the void to see what sticks, KOHO's Julia Cooper is always looking for new crevices and niches. KOHO has a very simple strategy for growing their audience and accruing new customers: what are the gaps in the average Canadian's knowledge when it comes to finance?

Learn how they find new audiences and nurture them via curated content to gain trust.

We have moved into a new era of marketing – automation, algorithms, data and always-on are the priorities for today’s marketer. The entire practice of marketing has changed; and content is at the center of this change.

This session will reboot the whole notion of content marketing, discuss the business model of content and steps for developing the focus for a truly measurable content marketing strategy.