Some WPP employees are worried for their jobs as 3 agencies merge. They just got a powerful reminder of why change might be necessary.

Patrick Coffee | Sources told Business Insider they expected some downsizing, which is standard practice for agencies. Forrester called the consolidation necessary.

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P&G just launched a new direct-to-consumer brand for women going through menopause called Kindra, as it tries yet another response to the DTC threat

Tanya Dua | Kindra is the first brand to come out of Launchpad, the innovation studio formed by P&G Ventures and venture firm M13, and will operate independently.

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Studio71 CEO on the rise of TikTok, how selling products can beat advertising for YouTubers, and what it takes to become a multi-platform star

Amanda Perelli | Reza Izad is cofounder and global CEO of Studio71, a digital media company that produces and distributes influencer-focused original programming.

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A pharmacist who loved boxing left her job, got a bank loan, and bought a declining gym with her husband. Here's an inside look at how they cut cancellation rates in half and got the business growing again.

Dominick Reuter | Nancy Eisan combined a passion for fitness with her husband's dream of owning a business when they bought a boxing gym and boosted its membership.

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10 tricks for remembering everything you read

Shana Lebowitz,Sherin Shibu | Becoming an active reader requires developing key habits. Here's how to remember everything you read — and use what you learn for deeper connections.

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Microsoft says minorities in the US earn $1.006 for every $1.00 white employees earn, but experts say there's a very big asterisk

Ashley Stewart | Microsoft reported a more diverse workforce, pay equity, and an inclusive culture — but experts say the numbers can mask deeper issues.

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The toughest challenges behind launching Disney Plus, according to its tech chief

Ashley Rodriguez | Ahead of Disney Plus' US launch, streaming CTO Joe Inzerillo talked about the technical challenges, and how the platform will hook subscribers.

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Google Cloud could lose its third-place spot in the cloud wars to Chinese giant Alibaba, a new report says

Rosalie Chan | Alibaba could edge out Google Cloud in the cloud race against Amazon and Microsoft, a Forrester report says, but Google has a shot at winning it back.

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Google is under scrutiny for quietly working with a massive hospital system. Here's how the world's biggest tech companies are all pursuing the $3.5 trillion US healthcare industry.

Lydia Ramsey | As healthcare costs keep rising for Americans, tech companies are betting they can have a part in fixing the broken pieces of the industry.

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