Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
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The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here's what both parties argued. Criteo's new CEO Michael Komasinski takes the reins in what’s likely to be a pivotal year for both the ad tech company and the broader digital media industry as a whole. This week’s Digiday+ Future of TV Briefing reports on the meetings that Netflix held with ad buyers during CES last week, where the company discussed its advertising road map for the year. Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere. DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini. ICYMI: Our 2025 Notebook special report examines what publishing execs and decision makers need to know heading into the year. Other things to know about The Digiday Media Awards have previously recognized leading work from BuzzFeed, The Wall Street Journal and more. Enter now to save — prices rise February 7. Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. Sponsored by Simpli.fi. Consumers often view news platforms as more trustworthy than social media and other digital spaces, so when advertisers associate their messaging with such outlets, it positively influences brand perception. Sponsored by SmartNews.
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.
Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries.
AI agents provide marketers with a new opportunity to reduce the distance between data and action at a time when intelligence without action is wasted.
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
As advertisers face challenges in devising, designing and deploying ad creatives, they turn to creative transformation to replace the manual processes that can lead to burnout or be challenging for smaller teams to accomplish.
