Walmart changes its tune on guns; Ariana Grande sues Forever 21 over 'lookalike' campaign; Cathay Pacific changes leaders amid Hong Kong crisis; and more

MORNING SCOOP

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.

EXECUTIVE COMMUNICATION

5 hot topics for speakers

Today’s professionals face an array of workplace quandaries—dealing with nettlesome stresses and addressing overarching concerns about leading their teams and pleasing customers.

WRITING & EDITING

Infographic: How to escape content mediocrity

Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.

PR DAILY AWARDS

Have you used compelling visuals to inspire audiences?

Share the videos and visual designs that were instrumental in achieving success for your organization or client. Enter PR Daily’s Video & Visual Awards by Nov. 1.

CRISIS COMMUNICATIONS

3 steps for protecting your organization from a crisis

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

LEADERSHIP COMMUNICATIONS

How communicators can learn to speak ‘CEO’

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.

MORNING SCOOP

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.

INTERNAL COMMUNICATIONS

The right and wrong ways to approach workplace humor

Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes.

SOCIAL MEDIA

9 ways to polish your LinkedIn profile

Follow this guidance to elevate your presence on the world’s preeminent professional network.

WEBSITES

15 tips to improve your SEO

When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.

PR DAILY AWARDS

Did your visual content captivate audiences?

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.

RESEARCH SNAPSHOT

Employees split on whether companies should take a political stand

When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.

OP-ED

Why we should strip away labels and focus on outcomes

As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.