Over the past 12 months, several large sports media brands have signed partnership deals with sports books
| Sports media is betting big on sports gambling this season. Over the past 12 months, several large sports media brands, including NBC Sports, CBS Sports, ESPN and Bleacher Report have signed partnership deals with sports books including DraftKings, MGM and PointsBet. While not every deal is structured the same, the largest arrangements are potentially worth hundreds of millions of dollars. Read more below. Sports media's embrace of gambling was expected from the minute the ban on sports betting was overturned in 2018, and most of these deals were in the works well before the coronavirus hit. In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse isn’t cutting it anymore. Live sports on TV remains the best option for advertisers to reach a large number of people at the same time, but viewership has fallen short of advertisers’ expectations, according to agency executives. Other things to know about Help us make your experience with Digiday even better by taking a quick survey. Respondents will be entered to win a $25 Amazon gift card. Download this new report to learn how data is empowering retailers, brands and ad buyers across industries to better assess which vendors pose potential credit-related risks in a time of revenue challenges. Sponsored by Oarex. | | |
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