A loopy new comedy-thriller mashup called Barb & Star Go to Vista Del Mar offered viewers a surreal, brightly colored, occasionally musical escape for viewers this weekend. So it’s only natural that the movie’s release on digital platforms would include a cross-promotion with L.A. dispensary chain Sweet Flower. The movie-themed goodie bag includes edibles, cannabis flower, rolling papers and a lighter.

Haven’t heard about it? Watch the movie’s Stranger Things-themed trailer and find out how the partnership came together.

Recent research from Forrester shows jarring numbers for marketers: 50,000 agency jobs are projected to disappear by the end of 2021. That’s likely to leave top talent with a wealth of ideas and no defined outlet for it—which means that industry insiders are foreseeing the next great indie agency boom on the horizon. 

Learn how the “intrapreneur” of yesterday will lead the indie agency of the future.

Univision announced the upcoming acquisition of Spanish-language ad-supported streaming service Vix, which will include the upcoming PrendeTV. The move signifies an increasing opportunity for Spanish-language media companies and marketers, which aim to tap into the Hispanic market in the U.S. that represents roughly 20% of the population. 

By the numbers: This demographic is young, huge and growing quickly.

Also in TV and Streaming: Upfronts week is coming up soon, and more and more presenters are planning to resume their presentations after taking a hiatus in 2020. Keep up with the news with Adweek’s TV Upfronts and NewFronts 2021 Calendar.

Donald Trump has now been officially impeached twice, though acquitted both times—but that acquittal doesn’t extend to his rejection and deplatforming by corporate America, which cut ties with him following the Jan. 6 riots at the U.S. Capitol. From social media platforms to the likes of Shopify, Stripe and Amazon Web Services, companies effectively acted as content moderators in severing Trump from their outlets. But whether they will behave similarly in the coming years remains to be seen.

Thoughtful activism or political convenience: How many marketers will stay publicly political beyond the bombastic age of Trump?

Today’s selection of stories comes (in part) from Adweek’s latest issue, which highlights our annual Media Agencies of the Year. Be sure to check out the three honorees, including Global Media Agency of the Year MediaCom, and how they prioritized people to stay successful and support clients during the pandemic. With an Adweek+ subscription, you can unlock next-level insights, data and content that the top leaders in the industry rely on to succeed.

She's not in the music business, but Victoria Adesanmi has worked with Kanye West and Beyonce. The sneaker designer shares her creative journey to Adidas in hopes of helping other Black creatives break through. Learn about her work here.

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Leaving a forward-looking brand blueprint.

Removing fear fostered a culture of inclusion

Pages, profiles run by the Tatmadaw are seeing significantly reduced distribution of their content

Adore Me, BeLoved Box, Winc all took different approaches