SEPTEMBER 30, 2022

Dealers look forward to shoppers' response to the new test drives, but concerns arise about sapping the “personal experience” from the car-buying process.

Can Myth-Busting Ads Drive BEV Adoption?

In the “Don’t Believe The Myths” campaign, “mythical” characters including the Tooth Fairy, Sasquatch, a Unicorn and Martians appear in vignettes in which a voiceover tries to explode the “myths” preventing consumers from buying BEVs.

‘It’s in the Shop’ … Longer Than Ever

“Right now, a lot of stores are slammed with a lot of work,” says fixed-operations veteran Lee Harkins.

Creating a World-Class Used-Car Department, Part 1

It makes sense to build a used-inventory strategy to use as a backbone to your success. Inventory challenges aren’t likely going away soon, but fortunately, plenty of consumers want to trade in their vehicles or sell unneeded extra cars.

More Juice? Electrics Lead Way for Second Consecutive Year

Electrified powertrains dominate the 2022 Wards 10 Best Engines & Propulsion Systems list, but internal-combustion engines still earn recognition. Winners will be honored Oct. 27 at a trophy ceremony in Detroit.

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