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NADA Chairman-Elect Cites Need for Great CX

“From start to finish, the nation’s franchised new-car dealership network has to benefit consumers in newer ways than ever before,” says Wes Lutz, who has been a dealer for four decades.

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How to Reach ‛Soon-to-Be’ Luxury Audience

Reaching the right consumers in the “pre-luxury” state (and sowing seeds of desire with the right audience) can be difficult.

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Customer Satisfaction for Own Sake Misses Point

CBT Automotive's Joe Gumm interviews WardsAuto's Steve Finlay on how to make money making customers happy.

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Sign Up for Two Great (and Free) Webinars

We’ve got two great webinars coming up. On Oct. 10, we’ll show how dealers can turn their data into actionable stories. Click here to register. On Oct. 17, pros will tell how to identify key points in the car-buying experience – and more. Click here to register for that one.

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