Regardless of the outcome after Nov. 3 (assuming there is a clear outcome, which is certainly not guaranteed), chances are good that most Americans will want an escape from politics.
Hotels.com has captured this moment of our national pending break point with its offer of a 5-night stay completely off the grid—and 50 feet below ground. The lucky booker who nabs this one will get it for $5 a night and, as my colleague Ryan Barwick puts it in his article on Adweek.com, enjoy a well-deserved break from doomscrolling social media while ensconced at an undisclosed location in New Mexico.
Obviously, voting absentee is key before you head off to burrow underground and detach from society for a blessed few days sans Wi-Fi.
Whether you're looking to go to Hell or simply live like a (fresh) prince, travel/destination marketing continues to be one of the most fascinating spaces in the industry this year—which is especially notable given that Covid-19 has all but ground international travel to a halt.
Obviously, the challenges of the pandemic have forced travel-centric marketers to think more creatively about how to get on consumer radars in a responsible way while also inserting themselves more directly in travelers' long-term planning for the time when all returns to normal.
Until then, might as well hide under a rock. Once you've voted.
Have you started planning your post-pandemic travels, or at least settled on where you'll visit first? If so, let me know where you're headed at the email below or at @Griner on Twitter.
David Griner
Creative and Innovation Editor, Adweek
[email protected]
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