Hi John, 

The key factor that may be missing in achieving your vision for an all-round customer experience is not necessarily resources, but rather a well-defined data strategy. The time and effort you dedicate this year will be instrumental in strengthening the enduring customer relationships you have.

Instead of contributing to the noise and confusion, our goal is to assist you in entering 2023 with a clearly articulated approach to customer experience, positioning it as your guiding principle. This means going beyond viewing "customer experience" as a vague concept and considering how you want your customers to emotionally connect with your brand.

Therefore, we are delighted to introduce our latest resource, "2023 Customer Experience Imperative." This guide emphasizes the importance of establishing a solid foundation to construct a robust customer experience infrastructure.

Here are some key insights provided in the guide:

• How can your brand make a tangible and positive impact on consumers' lives, making things better or easier for them?
• How can you address their unique needs or provide them with what they desire?
• How can businesses effectively prioritize technology, skills, and people to drive transformative changes?