Laden...
A lot of you have noticed and even sent nice comments (thank you) about all the email testing we have been doing over the past several months. To me, constant testing, applying new attributions, and ultimately measuring are wonderful educational experiences. They are also fun ways to gain insights and get to know you, our eMarketer audience.
If you’re not A/B testing (like me), it’s time to get on board. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t … wow!
Join me for an upcoming Tech-Talk Webinar with special guest Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He will discuss why A/B testing is such a powerful strategy, and share testing ideas you will want to tell your team about.
Register here for “A/B Test Your Way to Better Emails and More Revenue,” presented by Adobe. Let’s learn how to:
Analyze sample groups, timing, and other variables to form reliable hypotheses Set up proper tests to enhance campaign effectiveness and improve programs for targeted audiences And more...Reserve your seat now to join us on Wednesday, August 25 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Adobe.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in A/B testing emails. Thank you!
Interested in sponsoring a webinar? I would love to work together! Email [email protected], and either myself or someone from my team will get back to you.
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Laden...
Laden...
