Crucial strategies to bolster town-gown relations and run a thriving 21st-century institution
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When construction began in 2005 for the Portland Aerial Tram, a gondola that connects the mountaintop campus of the Oregon Health & Science University with the city's South Waterfront district 500 feet below, public debate over the project was contentious. The cost had steadily ballooned, and residents believed the tram would kill birds, threaten their privacy, and erode property values. The college's most important strategy? Keep communication lines open and active at all times.
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