Hi John, 

Companies are now prioritizing first-party data collection and utilising it to deliver more relevant and tailored experiences to customers. This shift towards first-party data allows for greater transparency and control for customers and enables companies to build stronger relationships with their audience. 

The ‘Third-Party Data Deprecation Playbook’ discusses the advantages of using first-party data, the steps companies can take to effectively collect and utilise it, and the positive impact it can have on customer satisfaction and loyalty. 

The report covers key insights on: 

• The next era of identity understanding 
• Centralised first-party collection & governance 
• Automated & flexible end-to-end consent management 
• Case studies on Heineken USA and VF Corporation 

We are certain that this report will bring significant benefits to you and your company. 

We hope you enjoy the read.