Chronicle of Philanthropy
Why ― and How ― to Cultivate Women Donors Now
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| How can you tap into the generosity of women donors, especially during this crisis? |
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The Covid-19 pandemic and the economic downturn have left nonprofits reeling; many are struggling to continue operating and to meet an increased demand for services. One group of donors may offer a lifeline: women.
Studies show that women are more likely to support health care, communities, and families — all causes critical to the response. Plus, more online gifts come from women than from men, and women at all income levels give more generously than men at similar levels.
Join us on Thursday, June 25, at 2 PM ET for Why ― and How ― to Cultivate Women Donors Now, to learn how to adapt your fundraising strategy to prioritize women. You'll learn from:
Melissa Effron Hayek, Director of the Women & Philanthropy program, University of California at Los Angeles Jennifer Filla, President of Aspire Research Group, CEO of Prospect Research Institute
Kathleen Loehr, Senior Consultant, Aspen Leadership Group Don’t miss this chance to get smart tactics for finding women likely to support your cause and advice on how to build ties with women to inspire greater giving over time.
Register today to get the special early-bird price and save 40%.
This 75-minute session qualifies for 1.25 CFRE continuing education credit.
This webinar is produced with support from iDonate. |
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| | | Melissa Effron Hayek | | University of California at Los Angeles |
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| | | Jennifer Filla | | Aspire Research Group and Prospect Research Institute |
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| | | Kathleen Loehr | | Aspen Leadership Group |
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