Top strategies and insights marketers can’t afford to miss -
Hi John,
Consumers are increasingly cutting the cord and making the transition to streaming services. As a result, US connected TV (CTV) ad spend is expected to exceed $21 billion this year and reach nearly $27 billion in 2023, according to our numbers. We invite you to download this complimentary guide to learn how advertisers are maximizing CTV ad performance while preserving budgets.
Enjoy the guide,
eMarketer Editors
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| | | | For the first time ever, streaming services surpassed cable networks to claim the largest share of TV viewing in the US (an estimated 110.8 million households). It’s no wonder why advertisers are following viewers’ eyeballs and taking advantage of CTV advertising.
However, while the pace of streaming viewership continues to evolve, so does the technology that’s built to support this industry shift—which poses the question: how can marketers best utilize CTV advertising to drive performance? From staffing to technology, it’s vital that brands have a holistic understanding of how best to use CTV advertising.
This report will highlight the challenges, the opportunities, and where CTV is headed in the future. Download this guide to master CTV advertising. You’ll learn: Where advertisers are prioritizing and serving their CTV ads How to preserve ad budgets while maximizing and measuring performance Strategies and insights for building the right CTV performance team | | |
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