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| Adfreak | June 09, 2017 | | Today's highs and lows of creativity |
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Volvo Travels Through a Lifetime in 3 Minutes in This Showstopper of an Ad Forsman & Bodenfors memorably pitches the XC60 By Tim Nudd Swedish agency Forsman & Bodenfors is well known for its Volvo Trucks work, including "Epic Split" and the rest of the irresistible "Live Test Series." But F&B also works on the flagship Volvo brand, and this cinematic spot for the XC60 will go down as one of the most eye-catching auto ads of 2017. It...
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Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers The 'Delta Dating Wall' is a partnership with Tinder By Tim Nudd Here's one of the coolest airline campaigns you'll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile--looking...
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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week The story of 'The Lunchbox' By Roo Ciambriello We've heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. "The Lunchbox" opens on a familiar scene of schoolchildren eating lunch. But one boy's lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain...
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Airbnb Made a Simply Brilliant Product to Protest Australia’s Lack of Marriage Equality A ring that's incomplete for a reason By Tim Nudd Some design projects are so amazingly simple and on point, you wonder why no one thought of them earlier. Case in point in this Airbnb campaign, in which the hospitality brand is protesting the ongoing lack of marriage equality in Australia--by marketing a ring that's incomplete. The gap in the ring, of course, represents the...
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A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember Showtime captures the character's duality By Tim Nudd We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...
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The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash Why trash what could be treasured? By Angela Natividad When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car. So instead of doing away with it all, it ran a clever campaign offering the...
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Apple Enlists Carl Sagan for Beautiful Tribute to Earth After U.S. Exit From Paris Accord Poignant excerpt from Pale Blue Dot By Tim Nudd Several brands reacted quickly and scornfully last week following President Trump's decision to pull the U.S. out of the Paris climate accord. Apple took its time, though, and waited until Wednesday night--in front of a big TV audience watching the NBA Finals--to register its displeasure. And what a lovely protest it is. Apple used audio...
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