WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

DECEMBER 7, 2017

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Volvo Intros Unique Subscription Service in Offbeat Way

For a flat monthly fee, consumers can get a Volvo XC40 for two years and coverage for insurance, maintenance, potential repairs and wear and tear. A concierge service is thrown in.

Customers Buy Prepaid Maintenance If It’s Explained Right

Service managers should make sure service advisers are trained on how to maximize their presentation of benefits.

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Nissan Brings 'Star Wars' to Dealerships

“Families will have plenty to do,” says the brand's marketing maven, Jeremy Tucker. 

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Use Your Data to Turn Shoppers Into Buyers

Joe Gumm of CBT News speaks with Bob George of Dealer.com about meeting expectations of online shoppers.

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