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Vodafone Channels the Rhythms of Rap Music to Help Kids Who Stutter DDB & Tribal Amsterdam drops a beat By David Gianatasio To help kids who stutter, Vodafone developed "Get the Flow," a free Android app that channels the rhythm and flow of rap music. The European network provider worked with DDB & Tribal Amsterdam on the project, part of its broader "Powerful Connections" program that shows technology improving people's lives. "Stuttering holds these kids back from...
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Gap Found Real People, Not Models, for Its Summer Ads Celebrating American Diversity Myriad individuals sport retailer's clothes in push for inclusion By Gabriel Beltrone Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes. A new print and video campaign, titled "I Am Gap," from Untitled Worldwide takes a look at a range of personalities--found via street casting, rather than via a modeling agency--that the clothing retailer hopes captures the spirit of...
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How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster Amid Uber's woes, ride-share rival will focus on emotional connections By Patrick Coffee The ride-share industry has run into some bumps along its path to remaking the business of transportation around the world. The sector's already tense competition only heated up in recent weeks as China's Apple-backed Didi Chuxing scored a record $5.5 billion funding round after effectively blocking Uber's mainland expansion efforts. Gett also acquired smaller rival...
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Another Weepy, Manipulative Social Experiment for Mother’s Day? Nope, Not Even Close Brandhouse flips the script for Interflora By David Gianatasio For "The Great Mom Experiment," flower delivery network Interflora assembled a diverse group of people and asked them to write letters to their mothers expressing their feelings of love and appreciation. Next, these folks read the letters aloud--as their moms, unbeknownst to them, watched and listened from another room. So, what we have here is...
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Nosferatu, the 1922 Silent Film, Now Has Audio Thanks to a Remarkable Getty Images Campaign AlmapBBDO's ambitious audio promotion By Angela Natividad AlmapBBDO has done it again! For its client Getty Images, the Brazilian agency has spent the last few years making in-depth, academic use of the company's massive assets (most of us don't even make it past the first page). Its 2012 campaign, "From Love to Bingo," used 873 Getty archive stills to tell the story...
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Can This Video With a Velociraptor Change People’s Minds About Bullfighting? Inflaming public opinion of 'corrida' By Angela Natividad In 19th-century England, before social media became our bloodsport of choice, people used to gather 'round to watch something called "bear-baiting," which involved a dude (or sometimes another animal, like a dog) tormenting a chained-up bear, usually until something (or someone) got wounded or died. Decidedly archaic, right? Fair enough. But it turns out sports...
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Heineken’s ‘Worlds Apart’ Gets Torn Apart in This Sharp Parody With ‘Unused Footage’ You'll spit out your beer By Angela Natividad An ad can be good or bad. It's subjective. But once one gets to be universally lauded--especially in comparison to something universally despised--it becomes ripe fruit for parody and critique. (Because we're never allowed to love or hate something without being asked to think about it. #SAD.) In this spirit, Nehemiah Markos and Jed R....
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