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VML Made a Not-for-Children Children’s Book Based on Tragic Stories From Inner-City Youth Award-winning campaign for Youth Ambassadors By Tim Nudd The violence and desperation that inner-city youth experience regularly isn't relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium--the children's book--to tell inner-city children's real-life experiences of drug abuse, violence and hunger. "Welcome to My Neighborhood," created for the...
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Rethinking the Publicis Pullout: Awards Shows Like Cannes Are About More Than Just the Awards Exposure to people and ideas that differ from our own can bring inspiration By Tracy Brady Aftershocks from Publicis' decision to take a year off from major conferences and awards shows are still reverberating through the cafes and nap rooms of top creative agencies around the world. It's about more than ros? and parties, we say. It's even about more than the best global creative talent and ideas all in one...
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Droga5 Brings Together Descendants of America’s Founders for Its First Ancestry.com Ad Fourth of July spot shows how the country has changed By Erik Oster John Trumbull's iconic "Declaration of Independence" painting captures a defining moment in American history, as the signers of the document lay the groundwork for the philosophy behind the future nation. For its Fourth of July campaign, Ancestry.com recreated the painting with a variety of Americans from different ethnic backgrounds, showing how far our nation has...
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WPP Cyberattack Serves as a Wake-Up Call to Agencies and CMOs Alike Security experts say marketers must get involved By Patrick Coffee More than 24 hours after news broke that a ransomware attack had effectively disabled the world's largest advertising company, WPP has yet to fully recover. Several hours ago, the company issued a statement acknowledging that the incident is ongoing. pic.twitter.com/8UKFt8FdmE -- WPP (@WPP) June 28, 2017 According to multiple WPP employees who spoke to Adweek,...
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Publicis’ Awards Ban Is a Chance to Rethink How We Do Cannes Dial back the awards fetish and focus on growing business By Bryan Wiener I am now back stateside after an interesting, educational and, yes, entertaining week in Cannes. Without a doubt, Publicis' announcement that it was completely pulling out of Cannes among other events was the dominant story. It was hard to go 20 minutes without being asked for a reaction. While my view is that banning awards...
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After a Series of Leadership Changes, Apple’s Dedicated Ad Agency Names a New Global President Katrien De Bauw succeeds Erica Hoholick at Media Arts Lab By Patrick Coffee Today the TBWA network announced a change in global leadership atop TBWA\Media Arts Lab, the agency charged with advertising Apple around the world. Erica Hoholick, who has served as global president of the agency for approximately three and a half years, will be leaving to fill another, unspecified role within the larger TBWA family. She'll...
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