Why Cross-Border Trade Is All About The Connections For small exporters looking to take their first cross-border step, it's all about who (or what) you know. Finding the right corporate customers in new markets is the first hurdle, explains Robert Pelletier, Export Development Canada's U.S. chief representative. Then, it's about connecting both buyers and suppliers to capital, and connecting FIs to the right information to support global trade. Pelletier traces these steps and the challenges that emerge along the path of SMBs' cross-border growth. |